September 2010
Does Your Business Need a Website?
by
Robin Snow
People have websites for hobbies, family
news, sports, etc. However, if you have a business, whether small or
large, you must, without a doubt have a website. Here are just a few
ways that a website will help your business to be more successful.
-
Marketing
A website should complement your existing marketing plan and create
branding. By having your name, logo and information consistently
available to prospects in the form of brochures, business cards,
signs and a website, your prospects come to recognize you as the one
who can provide a solution to their problem.
A website will reach a huge amount of people at a small cost.
Web pages can be altered easily and inexpensively. New
information, updated products or services, specials, etc. can be
easily updated in one place on the web. An updated website will also
keep visitors coming back.
-
Resource
Contact Information - It's much more convenient to look up a phone
number on the web than to squint your way through the phone book.
-
Information
A website provides an
immediate resource for others to be able to pass your business on as
a reference and to refer others to you.
-
Education
Your website should clearly define the type of business you
want, which will filter out the business you don't want.
People may hear of your services or products and hear
just enough about your business to want to learn more on their own
terms and time.
-
Directions
A website should clearly provide contact information or
directions to your place of business.
-
Competition
So what if YOU don't think you need a website. Does your competition
have a website? Enough said.
-
Credibility
Having a website makes you more legitimate and reputable, leading to
increased business.
-
Availability 24/7
As opposed to having defined hours of operation, a website can be
visited any time of day from anywhere in the world, which leads to a
broader client base.
-
Web Stats
Studying statistics on who visits your website, and what keywords
are used to find your site can provide information as to what people
are looking for. These statistics will help you create better
marketing strategies.
At CharlesWorks, we strive to keep the web process smooth, easy, and
comfortable for your budget. For questions or for more information
about our services, please visit our business on the web at
http://CharlesWorks.net or give us a call at
603-924-9867.
|
CLICK HERE
to receive our FREE CharlesWorks
newsletter containing computer tips, information, contests, and more!
|
Scam Alert
Telemarketer Tips
We recently became aware of a
tip for Handling telemarketers -- Three little words that
work: 'Hold On, Please...' Saying this, while putting down
your phone and walking off (instead of hanging-up immediately)
would make each telemarketing call so much more time-consuming
that boiler room sales would grind to a halt. Then when you
eventually hear the phone company's 'beep-beep-beep' tone, you
know it's time to go back and hang up your handset, which has
efficiently completed its task. These three little words will
help slow down telephone soliciting.
Do you ever get those annoying phone calls with no one on the
other end? This is a telemarketing technique where the
machine makes phone calls and records the time of day when a
person answers the phone. This technique is used to determine
the best time of day for a 'real' sales person to call back and
get someone at that number. What you can do after answering, if
you notice there is no one there, is to immediately start
hitting your # button on the phone, 6 or 7 times as quickly as
possible. This confuses the machine that dialed the call, and it
kicks your number out of their system. Gosh, what a shame not to
have your name in their system any longer!
|
|
About Robin
Snow
Robin is General
Manager of CharlesWorks in its Peterborough, NH
office. She is a Keene, NH area native with previous
experience in the banking and finance fields. She has been
with CharlesWorks in various capacities for nearly five
years. Her
experience at CharlesWorks ranges
from finances through web design
and technical writing. Robin is
enthusiastic about helping people get onto the web and
adept at explaining in non technical jargon about our
ability to provide reliable and affordable hosting
solutions. If you don't
know where to get started with a web presence, call
Robin! |
|
