Ten seconds is what I have to get
your attention.
When you browse the web, you are there for a
purpose, looking for a particular service or for information. Typically,
you do your search and
land on an impressive, expensive looking site with beautiful graphics
moving all about the page. The clock is ticking. "Come on, come on
already!" you think to yourself. Before the page has had a chance to
finish loading, you've hit that back arrow and moved on to another
website.
Another scenario is that you've landed on a page with
oodles of
information! You've quickly scanned left to right, top to bottom. "Oh,
that looks interesting over there!" and in a blink of an eye, you've
clicked on an ad, and you're off to another site.
Viewers are
always subconsciously judging your website by its clarity, design,
and detail.
| Does the aesthetic design of the site
relate your message to the reader,
using appropriate colors, fonts, graphics, etc? |
Is the content structured in a way that viewers can quickly (in
less than 10
seconds) determine:
- What is your website about?
- How you can help them?
|
| Is your site cluttered with
ads or distracting movement, diluting the effectiveness of your
message? |
Whether you've designed
it yourself or hired a web
professional to design or redesign your website, it's a good
idea to have someone unfamiliar with your website or your business sit
down and perform a stress test.
Ten seconds is usually all you have to gain a viewer's trust and interest. Both
design and the structure of your content are crucial elements in keeping
a viewer on your site and turning them into a customer.
Happy Holidays to everyone!
Sincerely,
The CharlesWorks Team
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Shams, Scams
and Spamity Spams
People are receiving
numerous emails from various names
@bbb.org , claiming that a
complaint has been filed against you and directs you to a link
where you can "view the complaint".
You may be aware by
now that this is a phishing scam. The BBB would not
contact you via email.
DO NOT
open any links or attachments associated with such emails, as it
could potentially load damaging software onto your machine.
DO report these BBB emails as spam in your mail client. |
http://CharlesWorks.net
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